Send your customers the best birthday wishes

The extension works the following way: as soon as the birthday date of any of your store customers becomes closer, they get an email that contains a coupon code with a discount of your choice. The coupon remains valid only for a limited number of days, that you set in the extension settings. If the coupon code wasn’t applied, it expires.

So, the decision is up to the customer: they can have one more birthday gift, which is always tempting. Small things like birthday emails and encouraging points like discounts help your audience grow customer loyalty towards your brand and stick to your store. Once you award them on their birthday, they would come back for another treat the next birthday or holiday.

Configure your emails to match the birthday theme

After the extension is installed and updated, you can adjust the settings to your email policy. The coupon code is not everything: to use it, th customer must first open the email. Here, the looks help. The settings are located at Stores > Configuration > Neklo > Birthday Coupon. To make the birthday email look good and be noticed, you can customize:

• The email subject to help customers notice the email in their inbox.
• The contact that will be stated as a sender in the email from the store.
• The email template that will define how your letter looks like visually. You can choose the templates from the list of preloaded ones or use the template that is set as default.

Important notice: the list of the templates contains only the templates that were uploaded to the according instance at Marketing > Communication > Email Templates. The BirthDay Coupon extension doesn’t have the functionality to upload new templates.

Make your coupon look special

There are settings that make auto-generation work the certain way on your birthday codes. Among the markers for the code you can alter the following:

• Code length and format, which you can come up with or use the one you are used to at your store.
• The code prefix and suffix, that will be attached accordingly at the beginning and the end of the code. You can enter any symbol combination including words, and maybe leave here some birthday-related hints.
• You can add a dash every few symbols.

Track your reminder emails

Besides choosing the sender, you have an option of receiving a copy of every reminder ever set in your store by entering an email address in ‘Send copy of email to’ field.

Engage your customers to use the opportunity before it ends

You can significantly limit the time period in which your customers can apply the coupon. It will help them to make their decision faster before the coupon expires. There are two settings to mark the start and the end of the coupon. You can set how early before their birthdays the customers receive their email with a surprize, and for how many days it is valid.